5.    Promotion, Management and Operating Costs

“Sweat equity” will comprise most of the initial costs of promotion, management and operating costs, initially.  The effort involved in developing this business plan will remain uncompensated.  Nevertheless, out-of-pocket costs will be capitalize on the balance sheet of Christian Enablers, and will result in their amortization over multiple future periods of operation.  This, of course, assumes that Christian Enablers will reflect initial and continued success into the future.

Once the initial promotion of Christian Enablers begins, the Company will consider itself “open for business”.  After that point in time, actual costs of promotion, management and operations will be accounted for, and expensed in the year of operation to which they relate.

Promotion costs will include the cost of local travel in order to talk with church leaders within the geographic market that it targets for penetration.  These costs will also include various out-of-pocket costs, brochure development and printing, mailing costs, stationery, video and photographic costs, and other.

Equipment and facilities costs often constitute one of the most expensive parts of a business.  They include office rental, depreciation of furniture, equipment, and technology.  They also include costs associated with phone and internet systems, copier maintenance, and other that reflect the use of underlying equipment.

In addition to promotion and facilities costs, various costs of administrative operations may be appropriate.  Secretarial support, banking expense, professional fees, miscellaneous dues and fees, and other expenses will generally exist.

The inclusion of promotion, management and operating costs into the Christian Enablers business plan reflects little effort at pinning these costs down.  Many remain unknown at the start of any business.  Nevertheless, this business plan includes an estimation of broad approximations to these costs, which will be refined over time, especially as actual expenses are incurred and experience can be applied.  See the projected income statements in this plan for such estimated projections.